FAST-TRACK NEWS: Everything That Touches Your Life

“Prayag remains passionate about associations with prominent sports events” Living up to its commitment towards promoting sports culture in the country, Prayag, India’s leading bath assets and sanitary ware brand, aims to dominate sports sponsorship space in the country. Prayag has outlaid 40% of its total marketing revenue for spending on sports sponsorships with an intention to support different sports including the players associated with them. Mr. Nitin Aggarwal, CEO, Prayag spoke at length on this issue. Excerpts of the interview… What is the objective of Prayag behind sponsoring major sports events? Mr. Nitn Aggarwal: We at Prayag always remain passionate about supporting major sporting events which help us reach millions of young consumers. Apart from brand building exercise, our intention remains promoting young India through these events.   Games like Cricket, Football and Kabaddi, etc require Focus, Flexibility, Expertise and Sturdiness just like the Prayag pr...

After Syska, Baltra to tap personal care segment in a big way Leading home appliance brand, “Baltra” is now all set to diversify into personal care products category with its plans to roll out a wide range of grooming products for both men and women. The company aims to capture a sizeable pie of Rs 1500 crore personal grooming market which has recently witnessed the emergence of some other home appliance manufacturers such as Syska.   Baltra plans to launch a wide range of products in this category like hair dryers, curlers, trimmers, shavers, besides pedicure and manicure products both for males and females. Widely acknowledged for its unique range of energy-saving product line, Baltra is currently in the process of ramping up its production facilities to accommodate the requirements of the new segment. Exclusively to tap the high demand in personal care segment, Baltra is coming up with a new factory in Haryana.               ...

Hicks plans to double its dealership base with exciting new range of products Giving much desired thrust to Make in India initiative, Hicks Thermometers India Limited, a well-known manufacturer and supplier of international quality medical instruments, is all set to grow its pan-India dealership base with immediate focus on emerging markets across East and South India .  Hicks Thermometers (India) Limited, a well-established and highly respected medical equipment manufacturer and exporter, has announced ambitious plans to more than double its pan-India dealers and distributors network in the next couple of years. The company which has already registered a strong presence in Indian healthcare market through its nationwide network of over 4000 distributors is now gearing up to expand its presence in all the regions while immediately seeking to strengthen its presence in South and East India significantly through appointing more and more channel partners. With its wel...

Giving a major boost to Make In India, Baltra aims to garner Rs 125 crore revenue in current fiscal Strengthening the spirit of Make in India, the leading home appliance brand Baltra is well poised to capture major market share in India. Deliberating at the company’s Annual General Meeting (AGM), the company’s senior management and top executives announced that Baltra has performed remarkably well in India and now the company aims to clock revenue of Rs 125 crore by the end of the current fiscal. More than 200 pan-India associates of the company attended this power packed meet held in Jaipur.  At the occasion, the employees and the associates of the company also witnessed the showcase of the new product range launched by the company with simultaneously attending an exclusive training session on efficient marketing of Baltra’s product line. Baltra has in very short span of time established itself enviously in the market by launching more than 300 exclusive products which...