Nasaka has targeted to invest Rs 3 to 5 crore in its major rebranding initiative aimed at catering to a wider market Seeking to reposition itself as a market leader in health oriented water purifiers segment, Nasaka, the leading water purifiers manufacturing brand has kick-started a massive rebranding exercise. The company which is a part of Okaya Group has successfully established itself among the top two players in the aggressively growing water purifiers market in India. Through rebranding initiative, Nasaka is all set to create major footprints revolving round the company’s vision and core value system across the country. Simultaneously it is looking to increase its brand presence in the neighbouring Asian countries like Afghanistan, Bangladesh, Nepal, etc apart from African countries as well. Arush Gupta, Director, Nasaka Private Limited (Okaya Group) said, “The need for rebranding arose to provide brand ‘Nasaka’ more vibrant look aimed at building s...
